The AA Crew are all safely home from IWA 2025… and WHAT A SHOW IT WAS!
Although it appeared that footfall at the Nuremberg Messe was a little down on last year it seems that the people and companies that visited were really, truly interested and invested in the latest developments of AEGs, GBBs, clothing and gear as many of our industry partners told us that the show had been a very successful one for them, with a couple of them reporting that IWA 2025 had been their most successful show in Germany ever!
Bill told us that;
“Once again IWA 2025 lived up fully to the expectations I have for the show, and it was simply fabulous to see so many friends both from the manufacturing and media side of our industry and community in Germany.
As usual the team at IWA were as efficient and friendly as ever, and having airsoft represented largely in one hall again made seeing everything easy and straightforward for us.
Firstly I must make an apology… while in Germany we suffered some “comms issues” that meant we missed out on our final daily report (it also meant I missed most of MEALSIM as I was stuck behind the laptop…); these things happen but we’ll be sure to make certain you have all the latest and most relevant news in our big report coming soon.
It was a different show for me personally this year as obviously I was at IWA to meet with our industry partners on a B2B basis in order to secure the budget that every business including AIRSOFT ACTION needs to stay rolling; thank you to everyone that I met with over the three days, and to our longer-term partners who have recommitted support for the coming year! All but one partner recommitted (they will have nothing new until MOA but will be back to work with us again then) to a further twelve months of advertising support, and new partners will certainly be secured once negotiations are completed.
In fact I now have more partners wishing to work with us than ever before, and as I have a commitment to all of you that follow us that advertising space will never exceed 30% of the total pages each month (AA is not a catalogue after all!) I am left with the decision as whether we should go up in page numbers… again… to include even more content… it’s a balancing act, but rest assured the relationship of ads to content will remain unchanged.
Because of this I didn’t see as many of the new products first-hand as I would normally do, but having an enlarged team this year will ensure that the show report we have coming in ISSUE 172 on 15 MARCH will be comprehensive! Thank you so much to Jase, Miguel, Sara, and Bruno for all your efforts… you did yourselves and AIRSOFT ACTION proud!”
So, with all that in mind we’re busy drawing the final strands of ISSUE 172 together right now, and it’s going to be another biggy as we conclude our show-season coverage for this year; be sure to tune in daily here for further news, and we look forward to bringing you the full report on 15 MARCH!
